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Learn How to use "5 steps to overcome Resistance and Have your Opponent love you for it!" in this video:

Resistance -- it happens. But after you watch this video you may learn to welcome it!

What if resistance is really a gift? Find out how to unpack your gift now.

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Language for Leadership™

Get rigorously trained by Rich Hudson, the
Power Language Personal Trainer™

This is your opportunity to receive the highest-level coaching certification in the world. Certified High Performance Coaches gain the transformation and marketing tools needed to build their own highly successful coaching brand. Spots are limited.

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"I would strongly encourage anyone who has to communicate regularly to pay close attention to the wisdom and real world value of Rich Hudson’s teaching.”
-- M. Mercer

"He’s got a deep understanding of psychology and the use of language, how seemingly simple changes in the way things are expressed can produce big changes in people’s reactions."

-- J. Bast

Meet Rich Hudson

More than 40 years ago, Rich Hudson took a self-improvement class and was introduced to the powerful role that beliefs play in personal achievement. His curiosity launched a life-long interest in beliefs, behavior, and the language that creates them.

In 1972, Rich received a B.A. from Indiana University with a double major in Broadcast Communications and Music. His career in the communications and entertainment fields included work as a writer and producer, performer, composer and songwriter, recording engineer, and television audio director. He is an award-winning songwriter and was on the production team for two Emmy-award winning television programs.

In 1986, Rich began studying Neuro-Linguistic Programming (NLP), a technology that studies individuals’ internal strategies to identify the beliefs and behaviors that make them successful. Those beliefs and behaviors can then be transferred to others in what Rich calls Human Technology Transfer™. Rich is a certified Master Practitioner and Trainer of NLP.

In 1990, as a result of his NLP training, Rich began a year-long study of confident public speakers. He looked for the beliefs, behaviors, and strategies that allowed them to be confident. This groundbreaking study is the basis of Speak Your Mind – Without Losing It™, a two-day seminar where Rich teaches the beliefs and practice of confident public speaking.

Rich is the author of 70 Steps to Speaking Success, a booklet of practical tips about how to plan and present a speech. 70 Steps to Speaking Success was the subject of articles in Family Circle, Sales and Marketing Management Magazine, Crain’s Chicago Business, American Society of Association Executives Communication News, Boardroom Reports, The Secretary, and many others.

For six years Rich worked as an outside consultant for Hewitt Associates, training their consultants around the United States. In 1997, he joined Amadeus International, a global consultancy based in the United Kingdom. Since then, Rich has coached CEOs and Managing Directors in 14 countries on four continents for multinational corporations, including Motorola, Unilever, Glaxo-Welcome, and Blockbuster.

Rich developed the concepts of Language for Leadership™ while working with his one-on-one clients. He found that the change language he used in coaching was the very kind of language skills his CEO clients could use.